Online PR

Of all the companies and studios I’ve been mentioning and talking about throughout my blog, pretty much all of them stick to their webpage to give info to the outside world.
The only company who is actually using more than just their webpage is FunCom which can be followed on both Facebook and Twitter.
After looking at FunCom’s Facebook and Twitter page it seems like they’re using these pages to quickly and easily give news updates regarding their games as well as other publicity events/stories.

Since I do have a Facebook account and was curious if Pixar does have a group or not I did a search and came up with countless results of groups that were “Pixar”.
Obviously all of these groups are non official ones and if Pixar do have an official Facebook group I would expect them to put that on their webpage.
When I looked to other companies that I’ve mentioned in my blog, I found a lot of the same thing. All of them except FunCom stick to their own webpages.
It seems to be more common that new and fresh companies and studios that are still at their starting point make use of Facebook/Twitter in order to get noticed and get clients.

All of the companies I’ve been talking about are well established and have been around for quite some time and probably don’t need to use Facebook/Twitter in order to get clients or to get noticed by the public.
Even though FunCom also is a well established company my conclusion is that they are probably just following the flow and found a use for the new tools.


Sources:

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